Sally Foley-Lewis Interviews: Jane Anderson on Influence and Personal Brand for Managers and Leaders
I had the absolute pleasure to catch up with branding, influence and communications expert Jane Anderson.
We chat all things influence! Some of the many key take-aways:
🔹 The work you do on yourself can be challenging at times: that’s why the mindset and doing the work are two essential ingredients.
🔹 Having a mentor is essential – successful people don’t get successful because they did it alone.
🔹 We all have a personal brand, whether we like it or not, even employees, managers and leaders within organisations. When you grasp this, you are then presented with empowering choices.
🔹 Ask yourself: how do you run your meetings, how visible are you, are you being heard by the right people, at the right time, with the right tone?
🔹 Clarity, communication, and control: clarity is who are we, who are you, where are things at? Communicate, so how do we work together to get that to work and then control is about agreements and trust.
🔹 Your LinkedIn profile is essential for being an ambassador not simply a recruitment strategy. It can be an attractor to your organisation.
🔹 Don’t poop in public! And here’s the link to the Poo Jogger story! 😳
🔹 KPMG Global CEO Survey of top 10 concerns: brand had never been in the top 16 until last year it was number 3!
Expert to Influencer book as showcased in the video:
Jane Anderson is Australia’s Leading Influencer Expert. With over 20 years’ experience in she has worked with over 30,000 people on building more trust and influence in their businesses and personal brands.
Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. Jane’s blog was recently voted in the top 25 branding blogs globally and in the top 30 branding gurus in the world.
She is the host of the iTunes podcast “The Jane Anderson Show” and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age.
Jane has been nominated three times for the Telstra Business Women’s Awards, and the author of five books including her latest “EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Leader.”
Full video transcript: transcript