P&M 32: Creativity: A conversation with the very creative Mo Fox

If you’re like me, I think I understand what creativity is; I think that at times I’m creative. I think that, at times, I can bring creativity to my work and play and life. While I think I have an understanding of what it means to be creative, I know there’s a lot more to this thing called ‘creativity‘.

When I work with organisations I often hear:

“I just wish our team were more creative.” or

“I want the team to be more creative, but if I do that how will I keep control of my team?”

In this episode of People and Management, I chat with one of the most creative people I know, Mo Fox. Mo is a true hybrid thinker; an accomplished artist with an extensive corporate background in advertising and strategy who consults, speaks, writes and trains in the area of applied creative thinking. She has worked across a large number of industries here and in the UK, with companies as varied as SAP, IAG and MGSM (all the acronyms!) and is known for her ability to solve wicked problems and generate innovative ideas in a short space of time – always engaging people in the process.

M064_2Mo is an expert in design thinking and is the creator of Welcome to Wicked ™ and Studio Thinking®, methodologies that use art practices to achieve better business results by teaching people how to think differently, navigate ambiguity and leverage their own innate creativity – the secret to having a true competitive edge.

I ask Mo what it truly means to be creative and what Managers, Leaders and Business Owners might want to consider so that they can have more creativity in their business or organisation. We take the conversation further to explore the impact of creativity, and that the results will most likely be a surprisingly positive return on investment. Day dreaming has its benefits! Playing with your customer is critical!

Amongst a myriad of other aspects of creativity, we also talk about how we often see creativity as a separate piece, and by doing so, we often leave creativity out of the picture to our detriment.


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